DFS Application Code: HPDFS-CPRJ

AD Application Code: ASSCPRJ

This programme is perfect for students with multiple interests and diverse talents, and those who are still searching for exciting and rewarding career paths. It equips students with the tools and techniques to manage and improve communication, both professionally and personally. It teaches students to think and plan strategically, to build relations with various publics and to manage the reputations of the organisations. Students also learn the skills in print and broadcast journalism. The multidisciplinary approach of this programme increases the competitiveness of the graduates in both study and work.

Programme Aims and Features

This programme aims at preparing well-trained and well-qualified graduates for serving newspapers and mass media organisations, in the private and public sectors, where they will put into practice their knowledge in organising promotion, marketing and public relations works. In addition, this programme provides students with a broad-based foundation in Social Sciences education to prepare them for higher level studies in related disciplines.

Opportunities for Further Studies

Programmes offered by local universities

Graduates are eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by local (including HKU) universities. The list below shows the degree offers that our graduates/ students received in the past*:

• The University of Hong Kong
  Bachelor of Arts
  BASc Social Data Science
  Bachelor of Social Sciences
  ​BSc Information Management
• The Chinese University of Hong Kong
  BA Cultural Management
  BSSc Gender Studies
  BSSc Global Studies
  BSSc Journalism and Communication
  ​BSSc Sociology
  BSSc Social Work
• City University of Hong Kong​
  BA Digital Television and Broadcasting
  BA Linguistics and Language Applications
  BA Media and Communication
  BA Translation and Interpretation
  BAS New Media
  BSocSc Applied Sociology
  BSocSc Asian and International Studies
  BSocSc Criminology
  BSocSc Criminology and Sociology
  BSocSc Environmental Policy
  BSocSc Public Policy and Politics
  ​BSocSc Public Policy, Management, and Politics
• The Hong Kong Polytechnic University
  ​BA (Hons) Social Policy and Administration
• Hong Kong Baptist University
  Bachelor of Social Sciences (Hons)
  BSocSc (Hons) China Studies - History Option
  Bachelor of Communication (Hons) - Chinese Journalism Concentration
  Bachelor of Communication (Hons) - International Journalism Concentration
  Bachelor of Communication (Hons)  - Public Relations and Advertising
  BSocSc (Hons) European Studies - German Stream
  BSocSc (Hons) Sociology 
• The Education University of Hong Kong
  BA (Hons) Liberal Studies Education
  BSocSc (Hons) Global and Environmental Studies
  ​BSocSc (Hons) Psychology​
  Bachelor of Science Education (Hons) (Sports Science)

*The above list is not exhaustive and only shows some of the examples.

Programmes offered by overseas universities

Graduates are also eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by overseas universities:​

• Full-time, Bachelor’s degree programmes offered locally by overseas universities in collaboration with HKU SPACE:
  • 10-month, Bachelor of Arts Mass Communication, Advertising & Public Relations, Edinburgh Napier University (UK);
  • 2 years, Bachelor of Arts (Honours) Social Sciences, Edinburgh Napier University (UK);
  • 18-month, Bachelor of Arts (Honours) Media and Cultural Production, University of the West of England, Bristol (UK);
  • 2 years, Bachelor of Arts (Honours) Contemporary Media Cultures, University of the Arts London (UK);
  • 18-month, BA (Hons) Multimedia Journalism, Manchester Metropolitan University (UK).

Career Prospects

Graduates can take up positions in newspaper and mass media organisations, or in the public relations and communication fields, in both the private and public sectors.