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Programmes

Communication, Public Relations and Journalism

ASSOCIATE OF APPLIED SOCIAL SCIENCES IN Communication, Public Relations and Journalism

Programme Code

  • HP001 Diploma in Foundation Studies (DFS)
  • HP202 Year 1 & 2, Associate Degree (AD)

DFS Application Code: HP 82-102

AD Application Code: HP 83-202

This programme is perfect for students with multiple interests and diverse talents, and those who are still searching for their career path. It equips students with the tools and techniques to manage and improve communication in their professional and personal interaction. It teaches students to think strategically and digitally, to build relationships and manage reputations of the organisations. Students also learn the skills in print and broadcast journalism. The multidisciplinary approach of this programme increases the competiveness of the graduates in both study and work. 

 

Programme Aims and Features

This programme aims at preparing well-trained and well-qualified graduates for serving newspapers and mass media organisations, in the private and public sectors, where they will put into practice their knowledge in organising promotion, marketing and public relations works. In addition, this programme provides students with a broad-based foundation in Social Sciences education to prepare them for higher level studies in related disciplines.

 

Opportunities for Further Studies

Graduates are eligible to apply for admission to:

  • Full-time, Bachelor’s degree programmes offered locally by overseas universities in collaboration with HKU SPACE International College (IC):
    • 10-month, BA Communication, Advertising & Public Relations, Edinburgh Napier University (UK);
    • 18-month, BA (Hons) Journalism and Media, Middlesex University London (UK);
    • 18-month, BA (Hons) Media and Cultural Studies, Middlesex University London (UK);
    • 18-month, BA (Hons) BA (Hons) Publishing and Media, Middlesex University London (UK);
    • Year 2 of 3-year, BA Media and Communication, Swansea University (UK);
    • 18-month, Bachelor of Arts (Honours) Media Culture and Practice, The University of the West of England, Bristol (UK);
    • 2-year, Bachelor of Arts (Asian Studies), The University of Western Australia (Australia);
    • 2-year, Bachelor of Arts (Communication and Media Studies), The University of Western Australia (Australia);
  • Part-time, 2-year (trimester) Bachelor of Arts (Honours) Social Sciences, offered locally by Edinburgh Napier University (UK) in collaboration with HKU SPACE;
  • Bachelor’s degree programmes in Social Sciences or other related disciplines offered by local (including HKU) as well as overseas universities, including Bachelor of Social Sciences offered by The University of Hong Kong (HKU).
 

Career Prospects

Graduates can take up positions in newspaper and mass media organisations, or in the public relations and communication fields, in both the private and public sectors.

2-year Associate Degree Programme

HKDSE

  • Level 2 or above in 5 subjects^ (including Chinese Language and English Language);

OR

HKALE

  • Pass in one AL subject or 2 AS subjects in the HKALE; AND 3 passes in the HKCEE* PLUS Level 2 / Grade E or above in Chinese Language and English Language, or equivalent;

Applicants whose HKDSE / HKALE results do not meet the entry requirements of the 2-year Associate Degree programme should apply for admission to the Diploma in Foundation Studies programme.

OR

  • Hold a recognised Diploma in Foundation Studies Programme, Certificate in General Studies Programme, Pre-Associate Degree Programme or Foundation Programme qualification; OR
  • Equivalent qualifications will be considered by the College.

 

^ Applicants are allowed to use not more than two Applied Learning (ApL) subjects in the application. The recognition of the ApL subjects is as follows: “Attained with distinction” is deemed equivalent to Level 3; and “Attained” is deemed equivalent to Level 2 of the HKDSE Examination.

* Applicants are allowed to use not more than two Applied Learning (ApL) subjects in the application. Successful completion of an ApL subject will be recognised as comparable to a HKCEE subject pass.

Applicants who do not possess the above academic qualifications, but are aged 21 or above and have relevant work experience will be considered by the College.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

Diploma in Foundation Studies Programme

HKDSE

  • Level 1 or above in English Language and Chinese Language; AND at least 6 points+ in the best 5 subjects#^

If the candidate has attempted less than 5 subjects but obtained 6 points or above, the application will still be considered.

OR

HKCEE

  • 3 passes in the HKCEE* PLUS Level 2 / Grade E or above in Chinese Language and English Language, or equivalent;

OR

  • Equivalent qualifications will be considered by the College.

 

Level 5** = 7 points; Level 5* = 6 points; Level 5 = 5 points; Level 4 = 4 points; Level 3 = 3 points; Level 2 = 2 points; Level 1 = 1 point.

^ Applicants are allowed to use not more than 2 Applied Learning (ApL) subjects in the application. The recognition of the ApL subjects is as follows: “Attained with distinction” is deemed equivalent to Level 3; and “Attained” is deemed equivalent to Level 2 of the HKDSE Examination.

* Applicants are allowed to use not more than 2 Applied Learning (ApL) subjects in the application. Successful completion of an ApL subject will be recognised as comparable to a subject HKCEE pass.


Applicants who do not possess the above academic qualifications, but are aged 21 or above and have relevant work experience will be considered by the College.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

Effective from 2017-18 Academic Year:

Diploma in Foundation Studies

  • General English I & II
  • College Speaking / Introduction to Intercultural Communication
  • College Writing / Foundation English
  • Foundation of Chinese Language* / The Science of Everyday Life
  • Chinese Language Enhancement / Western Images of China
  • General Mathematics
  • Elements of Business
  • Multiple Intelligences and Competencies
  • Understanding Hong Kong Popular Culture

 

Associate Degree Year 1

  • Introduction to Academic English
  • English for Academic Purposes
  • Quantitative Analysis I / Mathematics with Applications
  • Introduction to Multimedia
  • Advanced Chinese Language*
  • Principles of Sociology
  • Foundation Psychology
  • Ideas that Shaped the Modern World
  • Social Development and Engagement
  • Applied Ethics

 

Associate Degree Year 2

  • English for Academic Purposes II
  • English for Arts and Humanities
  • Hong Kong and Chinese Societies in Transition
  • Politics, Peoples and Cultures: The Making of a Globalising World since 1945
  • News Writing, Reporting and Editing
  • PR Planning and Event Management
  • Communication and the New Media
  • TV and Radio News Gathering, Writing and Production in Chinese
  • Mass Communication Theories
  • PR Communication: Writing and Presentation

 

* Non-Chinese speaking students or students who have not received sufficient training in the Chinese language may apply for exemption from the Chinese course(s), and alternative courses may be assigned.