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Programmes

Communication, Public Relations and Journalism

ASSOCIATE OF APPLIED SOCIAL SCIENCES IN Communication, Public Relations and Journalism

Programme Code

  • HP001 Diploma in Foundation Studies (DFS)
  • HP202 Year 1 & 2, Associate Degree (AD)

DFS Application Code: HP 82-102

AD Application Code: HP 83-202

This programme is perfect for students with multiple interests and diverse talents, and those who are still searching for their career path. It equips students with the tools and techniques to manage and improve communication in their professional and personal interaction. It teaches students to think strategically and digitally, to build relationships and manage reputations of the organisations. Students also learn the skills in print and broadcast journalism. The multidisciplinary approach of this programme increases the competiveness of the graduates in both study and work. 

 

Programme Aims and Features

This programme aims at preparing well-trained and well-qualified graduates for serving newspapers and mass media organisations, in the private and public sectors, where they will put into practice their knowledge in organising promotion, marketing and public relations works. In addition, this programme provides students with a broad-based foundation in Social Sciences education to prepare them for higher level studies in related disciplines.

 

Opportunities for Further Studies

Programmes offered by local universities

Graduates are eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by local (including HKU) universities. The list below shows the UGC-funded degree offers that our graduates/ students received in the past*:

  • The University of Hong Kong
    Bachelor of Arts
    Bachelor of Social Sciences
    ​BSc Information Management
  • The Chinese University of Hong Kong
    BA Cultural Management
    BSSc Gender Studies
    BSSc Global Studies
    BSSc Journalism and Communication
    ​BSSc Sociology
    BSSc Social Work
  • City University of Hong Kong​
    BA Digital Television and Broadcasting
    BA Media and Communication
    BA Translation and Interpretation
    BAS New Media
    BSocSc Applied Sociology
    BSocSc Asian and International Studies
    BSocSc Criminology
    BSocSc Environmental Policy
    BSocSc Public Policy and Politics
    ​BSocSc Public Policy, Management, and Politics
  • The Hong Kong Polytechnic University
    ​BA (Hons) Social Policy and Administration
  • Hong Kong Baptist University
    Bachelor of Social Sciences (Hons)
    BSSc (Hons) China Studies - History Option
    BSSc (Hons) Communication - Chinese Journalism Concentration
    BSSc (Hons) Communication - International Journalism Concentration
    BSSc (Hons) Communication - Public Relations and Advertising
    BSSc (Hons) Sociology 
  • The Education University of Hong Kong
    BA (Hons) Liberal Studies Education
    BSocSc (Hons) Global and Environmental Studies
    ​BSocSc (Hons) Psychology​
    Bachelor of Science Education (Hons) (Sports Science)

*The above list is not exhaustive and only shows some of the examples.

Programmes offered by overseas universities

Graduates are also eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by overseas universities:

  • Full-time, Year 2 of 3-year, BA Media and Communication, Swansea University (UK);
  • Full-time, Bachelor’s degree programmes offered locally by overseas universities in collaboration with HKU SPACE International College (IC):
    • 10-month, Bachelor of Arts Communication, Advertising & Public Relations, Edinburgh Napier University (UK);
    • 18-month, Bachelor of Arts (Hons) Journalism and Media, Middlesex University London (UK);
    • 18-month, Bachelor of Arts (Hons) Media and Cultural Studies, Middlesex University London (UK);
    • 18-month, Bachelor of Arts (Honours) Media and Cultural Production, The University of the West of England, Bristol (UK);
    • 2 or 3 years, Bachelor of Arts (Honours) Contemporary Media Cultures@, University of the Arts London;
    • 2-year, Bachelor of Arts (Honours) Criminology and Sociology, The University of Hull (UK);
    • 2-year, Bachelor of Arts (Honours) Criminology with Psychology, The University of Hull (UK);
    • 2-year, Bachelor of Arts (Honours) Criminology, The University of Hull (UK);
    • 2-year, Bachelor of Arts (Honours) Sociology, The University of Hull (UK).

 The course operator intends to apply for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

 

Career Prospects

Graduates can take up positions in newspaper and mass media organisations, or in the public relations and communication fields, in both the private and public sectors.

2-year Associate Degree Programme

  • Obtain Level 2 or above in 5 subjects* including English Language and Chinese Language# in the HKDSE Examination; OR
  • Hold a recognised Diploma in Foundation Studies programme; OR

  • Hold a Diploma Yi Jin; OR

  • Equivalent qualifications will be considered by the College.

Applicants whose HKDSE results do not meet the entry requirements of the 2-year Associate Degree programme should apply for admission to the Diploma in Foundation Studies (DFS) programme.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

Diploma in Foundation Studies Programme

  • Obtain Level 1 or above in English Language and Chinese Language# in the HKDSE Examination, AND at least 6 points+ in the best 5 subjects*^; OR

  • Equivalent qualifications will be considered by the College.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

Mature Students

Applicants who do not possess the above academic qualifications, but are aged 21 or above and with relevant work experience will be considered by the College.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

*Applicants are allowed to use not more than 2 Applied Learning (ApL) subjects in the application. The recognition of the ApL subjects is as follows: 

“Attained with Distinction (II)” is deemed equivalent to Level 4 or above;
“Attained with Distinction (I)” is deemed equivalent to Level 3; and 
“Attained” is deemed equivalent to Level 2 in the HKDSE Examination.

#ApL Chinese (for non-Chinese speaking students) would be accepted as an alternative Chinese Language qualification.

^ If the candidate has attempted less than 5 subjects but obtained 6 points or above, the application will still be considered.

+ Level 5** = 7 points; Level 5* = 6 points; Level 5 = 5 points; Level 4 = 4 points; Level 3 = 3 points; Level 2 = 2 points; Level 1 = 1 point.

Diploma in Foundation Studies

  • General English I & II
  • College Speaking / Introduction to Intercultural Communication
  • College Writing / Foundation English
  • Foundation of Chinese Language* / The Science of Everyday Life
  • Chinese Language Enhancement / Western Images of China
  • General Mathematics
  • Elements of Business
  • Multiple Intelligences and Competencies
  • Understanding Hong Kong Popular Culture

 

Associate Degree Year 1

  • Introduction to Academic English
  • English for Academic Purposes I
  • Introduction to Multimedia
  • Advanced Chinese Language*
  • Critical Analysis and Reasoning in Discipline-based Studies
  • Exploring Hong Kong through Film and Popular Music / Understanding Social Problems in Hong Kong
  • Social Development and Engagement
  • Principles of Sociology
  • Foundation Psychology
  • Chinese News Writing, Reporting and Editing

 

Associate Degree Year 2

  • English for Academic Purposes II
  • English for Arts and Humanities
  • Health, Technology and Society
  • Histories, Societies and Identities: Connecting the Past to the Present / Representation of People in Popular Art Forms
  • Quantitative Analysis I / Mathematics with Applications
  • Public Relations Planning and Event Management
  • Communication and the New Media
  • Chinese Television and Radio News Production
  • Mass Communication Theories
  • Public Relations Writing and Presentation

 

* Non-Chinese speaking students or students who have not received sufficient training in the Chinese language may apply for exemption from the Chinese course(s), and alternative courses may be assigned.