3762 0851 
media_comm@hkuspace.hku.hk
Are you ready to embark on an exciting journey that will unlock your potential and pave the way for a rewarding career? This programme is designed for students who possess diverse talents and multiple interests, and who aspire to make a significant impact in their professional lives. This programme offers a dynamic and comprehensive curriculum that equips you with essential tools and techniques to enhance communication skills, both professionally and personally. You will learn to think and plan strategically, build strong relationships with various stakeholders, and manage the reputations of organisations effectively.
In addition to mastering the art of communication, you will gain print and broadcast journalism knowledge that prepares you for a versatile career in media fields. The multidisciplinary approach of this programme ensures that you are competitive in both academic and professional arenas, making you a sought-after graduate in the job market.
Join us and become part of a vibrant community where you will develop your talents, explore your interests, and achieve your career goals. This is your opportunity to shine and make a difference. Apply now and take the first step towards an exciting and fulfilling future!
Programme Aims and Features
Programme Aims:
The programme aims to develop students’ fundamental knowledge and practical skills in digital communication, public relations and media in practice. Students will acquire essential skills in content production, strategic communication, and cross‑platform media operations, supported by the core principles of journalistic verification, ethical judgment and responsible information handling. The curriculum integrates emerging practices in AI‑supported communication, data analytics and evidence‑based media decision‑making. Through guided practice students will be prepared for communication‑related roles across public, private and non‑profit sectors. In addition, the programme provides a broad foundation in the social sciences discipline to strengthen students’ understanding of the social systems, organisational behaviour, and cultural contexts, thereby supporting progression to further studies in communication and other social sciences related disciplines.
On completion of the programme, students should be able to:
- Communicate ideas in a manner appropriate to the circumstance using English and Chinese languages (oral and written) in social and academic contexts;
- Use information technology and quantitative/ numerical skills to manage information and solve daily life problems;
- Analyse and integrate fundamental concepts and ideas across a broad range of core curriculum subjects and specialism courses to describe their relevance to human experiences;
- Acquire a solid foundation of knowledge and skills as required for the pursuit of higher-level studies in Social Sciences;
- Apply the theories and practice of digital communication, public relations and media in practice in the context of Hong Kong;
- Integrate and assess AI-enhanced tools and techniques for strategic planning, content production, Chinese and English writing and presentation in cross‑platform media operations in professional contexts.
Opportunities for Further Studies
UGC-funded Universities
Graduates are eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by local universities (including HKU).
The list below shows the degree offers that our graduates/ students received in the past*:
- The University of Hong Kong
Bachelor of Journalism
Bachelor of Arts
BASc Social Data Science
Bachelor of Social Sciences
BSc Information Management - The Chinese University of Hong Kong
BA Cultural Management
BSSc Gender Studies
BSSc Global Studies
BSSc Journalism and Communication
BSSc Social Work
BSSc Sociology - The Hong Kong Polytechnic University
BA (Hons) Social Policy and Social Entrepreneurship
BA (Hons) Applied Ageing Studies and Service Management - City University of Hong Kong
BA Media and Communication
BA Digital Television and Broadcasting
BA Linguistics and Language Applications
BA Translation and Interpretation
BAS New Media
BSocSc Asian and International Studies
BSocSc Criminology and Sociology
BSocSc Environmental Policy
BSocSc Public Affairs and Management
BSocSc Public Policy and Politics - Hong Kong Baptist University
Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising)
BSocSc (Hons) Sociology
Bachelor of Social Sciences (Hons)
BSocSc (Hons) Global & China Studies
BSocSc (Hons) European Studies - German Stream - The Education University of Hong Kong
BSocSc (Hons) Global and Hong Kong Studies
BSocSc (Hons) Psychology
BSc (Hons) Sports Science and Coaching
*The above list is not exhaustive and only shows some of the examples.
Graduates are also eligible to apply for the below degree programmes offered by other institutions:
Other Local Institutions
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HKU SPACE
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Full-time, 10-month, Bachelor of Arts Mass Communication, Advertising & Public Relations, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE
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Part-time, 2 years, Bachelor of Arts (Honours) Social Sciences, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE
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Full-time, 18-month, Bachelor of Arts (Honours) Media and Cultural Production, offered by University of the West of England, Bristol (UK) in collaboration with HKU SPACE
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Full-time, 2 years, Bachelor of Arts (Honours) Contemporary Media Cultures, offered by University of the Arts London (UK) in collaboration with HKU SPACE
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Career Prospects
Graduates are ready to step into exciting careers across private companies, public organisations, government bureaux, and media outlets — taking on roles in corporate communications, public relations, event planning, media reporting, traditional media operations, media management and production, social media management, marketing, brand management, television and radio news production, event management, and media content creation.
