DFS Application Code: HPDFS-APB
AD Application Code: ASSAPB
The Associate of Applied Social Sciences in Applied Psychology for Business bridges the vital connection between psychology and business management. This two-year programme provides comprehensive training in industrial psychology, emphasising practical workplace applications including psychological assessments, employee motivation, and leadership development. Students develop a strong foundation in understanding human behaviour in organisational settings, while learning to promote workplace well-being and apply psychological principles in business contexts.
Programme Aims and Features
Programme Aims:
The programme aims to provide a broad-based social sciences education and a solid foundation in the core areas of industrial psychology, particularly in the theories of psychological assessments, ethics, motivation, leadership and positive mental health well-being in the workplace. Special emphasis will be given to the application of psychology theories and intervention in the business domain.
On completion of the programme, students should be able to:
- communicate ideas in a manner appropriate to the circumstance using English and Chinese languages (oral and written) in social and academic contexts;
- use information technology and quantitative/numerical skills to manage information and solve daily life problems;
- analyse and integrate fundamental concepts and ideas across a broad range of core curriculum subjects and describe their relevance to human experiences;
- analyse and discuss the concepts, theories, knowledge and skills in social sciences studies;
- evaluate psychology theories, models, concepts and their applications in business settings;
- evaluate the major research methodologies and techniques used in applied psychology.
Opportunities for Further Studies
Graduates of the proposed programme may have the foundational knowledge to potentially apply for further education in social science- and business-related degree programmes, including but not limited to psychology1, business administration2, Social Sciences3, etc*.
1 The Bachelor of Psychology: UGC: HKU, CUHK, CityU, LU, EdUHK; Universities of Applied Sciences: HKMU ; Under Cap. 320: TWC, Hang Seng, HKSYU, SFU
2 The Bachelor of Business Administration: HKU, CUHK, HKUST, CityU, PolyU, HKBU, HKMU; Under Cap. 320: Hang Seng, HKSYU, SFU
3 Bachelor of Social Science: HKU, CUHK, CityU, HKMU, EduU, BU, LU; Under Cap. 320: HKSYU
*The above list is not exhaustive and only shows some of the examples.