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Programmes

Communication, Public Relations and Journalism

ASSOCIATE OF APPLIED SOCIAL SCIENCES IN Communication, Public Relations and Journalism

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Programme Code

  • HP002 Diploma in College Foundation Studies (DCFS)
  • HP202 Year 1 & 2, Associate Degree (AD)

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qf

QF Level: 4
QR Registration No.: 07/001827/4
Registration Validity Period: 05/05/2008 to ongoing 
Successful completion of this programme leads to an award within The University of Hong Kong system through HKU SPACE
 

video

DCFS Application Code: DCFS-CPRJ

AD Application Code: ASSCPRJ

This programme is perfect for students with multiple interests and diverse talents, and those who are still aiming at exciting and rewarding career paths. It equips students with the tools and techniques to manage and improve communication, both professionally and personally. It teaches students to think and plan strategically, to build relations with various publics and to manage the reputations of the organisations. Students also learn the skills in print and broadcast journalism. The multidisciplinary approach of this programme increases the competitiveness of the graduates in both study and work.

 

Programme Aims and Features

This programme aims to equip students with the knowledge and knowhow needed for Chinese journalistic news writing and editing, TV and radio video production, formulation of the communication strategies as well as the PR writing skills for the various genres. Students will also learn the characteristics and operation of traditional and new media (including Social Media). Students will be equipped with both concepts and practices that pave their ways to the communication related industries. In addition, this programme provides students with a broad-based foundation in Social Sciences education to prepare them for higher level studies in related disciplines.

 

Opportunities for Further Studies

UGC-funded Universities

Graduates are eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by local (including HKU) universities.

The list below shows the degree offers that our graduates/ students received in the past*:

  • The University of Hong Kong
    Bachelor of Journalism
    Bachelor of Arts
    BASc Social Data Science
    Bachelor of Social Sciences
    ​BSc Information Management
  • The Chinese University of Hong Kong
    BSSc Journalism and Communication
    BA Cultural Management
    BSSc Gender Studies
    BSSc Global Studies
    BSSc Social Work
    ​BSSc Sociology
  • City University of Hong Kong​
    BA Media and Communication
    BA Digital Television and Broadcasting
    BAS New Media
    BA Linguistics and Language Applications
    BA Translation and Interpretation
    BSocSc Applied Sociology
    BSocSc Asian and International Studies
    BSocSc Criminology
    BSocSc Criminology and Sociology
    BSocSc Environmental Policy
    BSocSc Public Policy and Politics
    ​BSocSc Public Policy, Management, and Politics
  • The Hong Kong Polytechnic University
    ​BA (Hons) Social Policy and Administration
  • Hong Kong Baptist University
    Bachelor of Communication (Hons) - Chinese Journalism Concentration
    Bachelor of Communication (Hons)  - Public Relations and Advertising
    Bachelor of Communication (Hons) - International Journalism Concentration
    BSocSc (Hons) Sociology 
    Bachelor of Social Sciences (Hons)
    BSocSc (Hons) China Studies - History Option
    BSocSc (Hons) European Studies - German Stream
  • The Education University of Hong Kong
    BA (Hons) Liberal Studies Education
    BSocSc (Hons) Global and Environmental Studies
    ​BSocSc (Hons) Psychology​
    Bachelor of Science Education (Hons) (Sports Science)

*The above list is not exhaustive and only shows some of the examples.

Graduates are also eligible to apply for the below degree programmes offered by other institutions:

Other Local Institutions

  • HKU SPACE

    • ​Full-time, 10-month, Bachelor of Arts Mass Communication, Advertising & Public Relations, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE

    • Full-time, 2 years, Bachelor of Arts (Honours) Social Sciences, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE

    • Full-time, 18-month, Bachelor of Arts (Honours) Media and Cultural Production, offered by University of the West of England, Bristol (UK) in collaboration with HKU SPACE

    • Full-time, 2 years, Bachelor of Arts (Honours) Contemporary Media Cultures, offered by University of the Arts London (UK) in collaboration with HKU SPACE

 

Career Prospects

Graduates can take up positions in newspaper and mass media organisations, or in the public relations and communication fields, in both the private and public sectors.

2-year Associate Degree Programme

  • Obtain Level 2 or above in 5 subjects* including English Language and Chinese Language# in the HKDSE Examination; OR
  • Hold a recognised Diploma in Foundation Studies programme; OR
  • Hold a Diploma Yi Jin; OR
  • Hold a Diploma of Applied Education; OR
  • Equivalent qualifications will be considered by the College.

Applicants whose HKDSE results do not meet the entry requirements of the 2-year Associate Degree programme should apply for admission to the Diploma in College Foundation Studies (DCFS) programme.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

Diploma in College Foundation Studies Programme

  • Obtain Level 1 or above in English Language and Chinese Language# in the HKDSE Examination, AND at least 6 points+ in the best 5 subjects*^; OR
  • Equivalent qualifications will be considered by the College.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

Mature Students

Applicants who do not possess the above academic qualifications, but are aged 21 or above and with relevant work experience will be considered by the College.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

*Applicants are allowed to use not more than 2 Applied Learning (ApL) subjects in the application. The recognition of the ApL subjects is as follows: 

“Attained with Distinction (II)” is deemed equivalent to Level 4 or above;
“Attained with Distinction (I)” is deemed equivalent to Level 3; and 
“Attained” is deemed equivalent to Level 2 in the HKDSE Examination.

#ApL Chinese (for non-Chinese speaking students) would be accepted as an alternative Chinese Language qualification.

^ If the candidate has attempted less than 5 subjects but obtained 6 points or above, the application will still be considered.

+ Level 5** = 7 points; Level 5* = 6 points; Level 5 = 5 points; Level 4 = 4 points; Level 3 = 3 points; Level 2 = 2 points; Level 1 = 1 point.

Effective from 2024-25 Academic Year:

 

Diploma in College Foundation Studies

  • Essential English I
  • Essential English II
  • Effective Speaking
  • Effective Writing / Foundation Grammar
  • Foundation Chinese Language /  Communication in Chinese as a Second Language
  • Foundation Mathematics
  • ICT in Society
  • Introduction to Business
  • Understanding Personal Growth and Development 
  • Youth and Society 

 

Associate Degree Year 1

  • Introduction to Academic English
  • English for Academic Purposes I
  • Information Technology Fundamentals
  • Advanced Chinese Language
  • Critical Analysis and Reasoning in Discipline-based Studies
  • Exploring Hong Kong through Film and Popular Music
  • Social Development and Engagement
  • Principles of Sociology
  • Foundation Psychology
  • Chinese News Writing, Reporting and Editing#

 

Associate Degree Year 2

  • English for Academic Purposes II
  • English for Arts and Humanities
  • Health, Technology and Society
  • Histories, Societies and Identities: Connecting the Past to the Present
  • Quantitative Analysis I
  • Public Relations Planning and Event Management
  • Communication and the New Media
  • Chinese Television and Radio News Production#
  • Mass Communication Theories
  • Public Relations Writing and Presentation

 

# This core subject is taught in Chinese; students are required to write and present in Chinese.

Visit to Ebenezer School

Visit to Ebenezer School

2015-10-09

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