DFS Application Code: HPDFS-CPRJ
AD Application Code: ASSCPRJ
This programme is perfect for students with multiple interests and diverse talents, and those who are still aiming at exciting and rewarding career paths. It equips students with the tools and techniques to manage and improve communication, both professionally and personally. It teaches students to think and plan strategically, to build relations with various publics and to manage the reputations of the organisations. Students also learn the skills in print and broadcast journalism. The multidisciplinary approach of this programme increases the competitiveness of the graduates in both study and work.
Programme Aims and Features
- Provides students with the essential knowledge and skills for a career in the public relations and communication industries;
- Focuses on the practical skills in news and PR writing;
- Learn the characteristics and operation of traditional and new media (including Social Media);
- Establishes a solid foundation in Social Sciences;
- Students will gain a fundamental knowledge in Social Sciences in the first year and focus on the special topics in public relations, journalism and communication in the second year.
Opportunities for Further Studies
UGC-funded Universities
Graduates are eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by local universities (including HKU).
The list below shows the degree offers that our graduates/ students received in the past*:
- The University of Hong Kong
Bachelor of Journalism
Bachelor of Arts
BASc Social Data Science
Bachelor of Social Sciences
BSc Information Management - The Chinese University of Hong Kong
BSSc Journalism and Communication
BA Cultural Management
BSSc Gender Studies
BSSc Global Studies
BSSc Social Work
BSSc Sociology - The Hong Kong Polytechnic University
BA (Hons) Social Policy and Social Entrepreneurship - City University of Hong Kong
BA Media and Communication
BA Digital Television and Broadcasting
BAS New Media
BA Linguistics and Language Applications
BA Translation and Interpretation
BSocSc Asian and International Studies
BSocSc Criminology and Sociology
BSocSc Environmental Policy
BSocSc Public Policy and Politics - Hong Kong Baptist University
Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising)
BSocSc (Hons) Sociology
Bachelor of Social Sciences (Hons)
BSocSc (Hons) Global & China Studies
BSocSc (Hons) European Studies - German Stream - The Education University of Hong Kong
BSocSc (Hons) Global and Hong Kong Studies
BSocSc (Hons) Psychology
BSc (Hons) Sports Science and Coaching
*The above list is not exhaustive and only shows some of the examples.
Graduates are also eligible to apply for the below degree programmes offered by other institutions:
Other Local Institutions
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HKU SPACE
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Full-time, 10-month, Bachelor of Arts Mass Communication, Advertising & Public Relations, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE
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Full-time, 2 years, Bachelor of Arts (Honours) Social Sciences, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE
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Full-time, 18-month, Bachelor of Arts (Honours) Media and Cultural Production, offered by University of the West of England, Bristol (UK) in collaboration with HKU SPACE
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Full-time, 2 years, Bachelor of Arts (Honours) Contemporary Media Cultures, offered by University of the Arts London (UK) in collaboration with HKU SPACE
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Career Prospects
Graduates can take up positions in newspaper and mass media organisations, or in the public relations and communication fields, in both private and public sectors. They can also help manage social media of different corporations.