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Programmes

Communication, Public Relations and Journalism

Associate of Applied Social Sciences inCommunication, Public Relations and Journalism

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Programme Code

  • HP202 Year 1 & 2, Associate Degree (AD)

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QF Level: 4
QR Registration No.: 07/001827/4
Registration Validity Period: 05/05/2008 to ongoing 
Successful completion of this programme leads to an award within The University of Hong Kong system through HKU SPACE
 

HPSHCC Applied Social Sciences in Communication, Public Relations and Journalism
HPSHCC Applied Social Sciences in Communication, Public Relations and Journalism

Application Code: ASSCPRJ

Are you ready to embark on an exciting journey that will unlock your potential and pave the way for a rewarding career? This programme is designed for students who possess diverse talents and multiple interests, and who aspire to make a significant impact in their professional lives. This programme offers a dynamic and comprehensive curriculum that equips you with essential tools and techniques to enhance communication skills, both professionally and personally. You will learn to think and plan strategically, build strong relationships with various stakeholders, and manage the reputations of organisations effectively.

In addition to mastering the art of communication, you will gain  print and broadcast journalism knowledge that prepares you for a versatile career in media fields. The multidisciplinary approach of this programme ensures that you are competitive in both academic and professional arenas, making you a sought-after graduate in the job market.

Join us and become part of a vibrant community where you will develop your talents, explore your interests, and achieve your career goals. This is your opportunity to shine and make a difference. Apply now and take the first step towards an exciting and fulfilling future!

 

Programme Aims and Features

  • Provides students with the essential knowledge and skills for a career in the public relations and communication industries;
  • Focuses on the practical skills in news and PR writing;
  • Learn the characteristics and operation of traditional and new media (including Social Media);
  • Establishes a solid foundation in Social Sciences;
  • Students will gain a fundamental knowledge in Social Sciences in the first year and focus on the special topics in public relations, journalism and communication in the second year.

 

Opportunities for Further Studies

UGC-funded Universities

Graduates are eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by local universities (including HKU).

The list below shows the degree offers that our graduates/ students received in the past*:

  • The University of Hong Kong
    Bachelor of Journalism
    Bachelor of Arts
    BASc Social Data Science
    Bachelor of Social Sciences
    ​BSc Information Management
  • The Chinese University of Hong Kong
    BSSc Journalism and Communication
    BA Cultural Management
    BSSc Gender Studies
    BSSc Global Studies
    BSSc Social Work
    ​BSSc Sociology
  • The Hong Kong Polytechnic University
    ​BA (Hons) Social Policy and Social Entrepreneurship
    BA (Hons) Applied Ageing Studies and Service Management
  • City University of Hong Kong​
    BA Media and Communication
    BA Digital Television and Broadcasting
    BAS New Media
    BA Linguistics and Language Applications
    BA Translation and Interpretation
    BSocSc Asian and International Studies
    BSocSc Criminology and Sociology
    BSocSc Environmental Policy
    BSocSc Public Policy and Politics
  • Hong Kong Baptist University
    Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising)
    BSocSc (Hons) Sociology 
    Bachelor of Social Sciences (Hons)
    BSocSc (Hons) Global & China Studies
    BSocSc (Hons) European Studies - German Stream
  • The Education University of Hong Kong
    BSocSc (Hons) Global and Hong Kong Studies
    ​BSocSc (Hons) Psychology​
    BSc (Hons) Sports Science and Coaching

*The above list is not exhaustive and only shows some of the examples.

Graduates are also eligible to apply for the below degree programmes offered by other institutions:

Other Local Institutions

  • HKU SPACE

    • ​Full-time, 10-month, Bachelor of Arts Mass Communication, Advertising & Public Relations, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE

    • Part-time, 2 years, Bachelor of Arts (Honours) Social Sciences, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE

    • Full-time, 18-month, Bachelor of Arts (Honours) Media and Cultural Production, offered by University of the West of England, Bristol (UK) in collaboration with HKU SPACE

    • Full-time, 2 years, Bachelor of Arts (Honours) Contemporary Media Cultures, offered by University of the Arts London (UK) in collaboration with HKU SPACE

 

Career Prospects

Graduates can take up positions in newspaper and mass media organisations, or in the public relations and communication fields, in both private and public sectors. They can also help manage social media of different corporations.

  • Obtain Level 2 or above in 5 subjects*§ including English Language and Chinese Language# in the HKDSE Examination; OR
  • Hold a recognised Diploma in Foundation Studies programme; OR
  • Hold a Diploma of Applied Education / Diploma Yi Jin; OR
  • Equivalent qualifications will be considered by the College.

Applicants who do not meet the entry requirements of the 2-year Associate Degree programme should apply for admission to the Diploma in Foundation Studies (DFS) programme.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

Mature Students

Applicants who do not possess the above academic qualifications, but are aged 21 or above and with relevant work experience will be considered on individual merit.

Applicants are also required to demonstrate competency in Cantonese conversation and Chinese writing.

 

*Applicants are allowed to use not more than 2 Applied Learning (ApL) subjects in the application. The recognition of the ApL subjects is as follows: 

“Attained with Distinction (II)” is deemed equivalent to Level 4 or above;
“Attained with Distinction (I)” is deemed equivalent to Level 3; and 
“Attained” is deemed equivalent to Level 2 in the HKDSE Examination.

#ApL Chinese (for non-Chinese speaking students) would be accepted as an alternative Chinese Language qualification.

§ If one of the five HKDSE subjects is Citizenship and Social Development, the requirement will be “Attained” for the subject.

Effective from 2025-26 Academic Year:

 

Associate Degree Year 1

  • Introduction to Academic English
  • English for Academic Purposes I
  • Information Technology Fundamentals
  • Advanced Chinese Language
  • Critical Analysis and Reasoning in Discipline-based Studies
  • Exploring Hong Kong through Film and Popular Music
  • Social Development and Engagement
  • Principles of Sociology
  • Foundation Psychology
  • Chinese News Writing, Reporting and Editing#

 

Associate Degree Year 2

  • English for Academic Purposes II
  • English for Arts and Humanities
  • Health, Technology and Society
  • Histories, Societies and Identities: Connecting the Past to the Present
  • Quantitative Analysis I
  • Public Relations Planning and Event Management
  • Communication and the New Media
  • Chinese Television and Radio News Production#
  • Communication Theories
  • Public Relations Writing and Presentation

 

The College reserves the right to make modifications to individual courses on a need basis.

# This core subject is taught in Chinese; students are required to write and present in Chinese.

Visit to Ebenezer School

Visit to Ebenezer School

2015-10-09

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